{"id":5581,"date":"2024-07-17T11:05:27","date_gmt":"2024-07-17T09:05:27","guid":{"rendered":"https:\/\/staging.vierodecoratives.com\/?p=5581"},"modified":"2024-07-17T11:05:31","modified_gmt":"2024-07-17T09:05:31","slug":"decorative-finishes-made-in-tuscany","status":"publish","type":"post","link":"https:\/\/staging.vierodecoratives.com\/de\/inspiration-and-trends\/decorative-finishes-made-in-tuscany\/","title":{"rendered":"Decorative finishes \u2018Made in Tuscany\u2019. Inspirations for walls that tell a story. Behind the scenes with Fabrizio Da Prato"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u2018<a href=\"https:\/\/staging.vierodecoratives.com\/made-in-tuscany-collection\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/made-in-tuscany-collection\/\">Made in Tuscany<\/a>\u2019 is the inspirational collection by Viero Decoratives. A set of decorative finishes for highly creative walls, born as a tribute to the land of the Viero Decoratives corporate headquarters: Tuscany. A region that defines style worldwide, full of history, kissed by the sea, crowned by mountains, caressed by hills, dotted with incredible art cities, the birthplace of renowned poets, scientists, artists, but also the cradle of skilled artisans, keepers of craftsmanship, ancient traditions, and refined techniques to work precious materials like leather, fabrics, marble, ceramics, terracotta, gold&#8230; An endless reservoir of inspiration from which our Viero Decoratives team draws every day for the creative design of vertical surfaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"911\" height=\"512\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/Fabrizio-Da-Prato.jpg\" alt=\"\" class=\"wp-image-5603\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/Fabrizio-Da-Prato.jpg 911w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/Fabrizio-Da-Prato-300x169.jpg 300w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/Fabrizio-Da-Prato-768x432.jpg 768w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/Fabrizio-Da-Prato-700x393.jpg 700w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/Fabrizio-Da-Prato-539x303.jpg 539w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><figcaption class=\"wp-element-caption\">Fabrizio Da Prato, artist and master decorator<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Walls that tell a story, \u2018Made in Tuscany\u2019<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For the design of the \u2018Made in Tuscany\u2019 decorative finishes collection, we started directly from the inspirations suggested by the place where Viero Decoratives is based, Tuscany. We looked at its culture, landscape, traditions, atmosphere&#8230; From all this, three lines were born: \u2018<a href=\"https:\/\/staging.vierodecoratives.com\/terre-etrusche-decoratives-collection\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/terre-etrusche-decoratives-collection\/\">Terre Etrusche\u2019,<\/a> \u2018<a href=\"https:\/\/staging.vierodecoratives.com\/petra-apuana-decoratives-collection\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/petra-apuana-decoratives-collection\/\">Petra Apuana<\/a>\u2019, \u2018<a href=\"https:\/\/staging.vierodecoratives.com\/bolgheri-decoratives-collection\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/bolgheri-decoratives-collection\/\">Bolgheri<\/a>\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"646\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/08\/selection-of-finishes-for-bright-walls.jpg\" alt=\"\" class=\"wp-image-2845\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/08\/selection-of-finishes-for-bright-walls.jpg 1000w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/08\/selection-of-finishes-for-bright-walls-300x194.jpg 300w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/08\/selection-of-finishes-for-bright-walls-768x496.jpg 768w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/08\/selection-of-finishes-for-bright-walls-700x452.jpg 700w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Zamathi, Terre Etrusche, Made in Tuscany Collection<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Terre Etrusche<\/strong> is a decorative line for walls inspired by the history of the ancient Etruscan people who inhabited Tuscany, founding incredible cities and fascinating archaeological sites. In particular, for our walls we were inspired by the metalworking skills of this people, who extracted raw materials from the Elba Island and the metalliferous hills.<\/li>\n\n\n\n<li><strong>Petra Apuana<\/strong> is a decorative line for walls that comes from a walk among the Apuan Alps, mountains characterized by jagged and white-crested peaks due to the presence of marble, extracted from the Carrara quarries. The resulting surfaces are a tribute to marble in all its forms: from the unquarried rock to the precious stone worked in artists\u2019 ateliers and skilled artisans\u2019 workshops.<\/li>\n\n\n\n<li>Finally, <strong>Bolgheri<\/strong> is the decorative line for walls inspired by the relaxed atmosphere of the Tuscan countryside, balanced between land and sea. Where nature, craftsmanship, passion for cuisine and taste create a unique environment, with an authentic and refined flavour.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2022\/03\/bardiglio-effect-viero-decoratives-italy-2-1024x683.jpg\" alt=\"\" class=\"wp-image-2296\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2022\/03\/bardiglio-effect-viero-decoratives-italy-2-1024x683.jpg 1024w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2022\/03\/bardiglio-effect-viero-decoratives-italy-2-300x200.jpg 300w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2022\/03\/bardiglio-effect-viero-decoratives-italy-2-768x512.jpg 768w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2022\/03\/bardiglio-effect-viero-decoratives-italy-2-700x467.jpg 700w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2022\/03\/bardiglio-effect-viero-decoratives-italy-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bardiglio, Petra Apuana, Made in Tuscany Collection<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, other lines with different themes will join these three over the years. We will indeed focus on other topics, which we will expand and narrate to create unique walls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, here\u2019s a little spoiler: we can already tell you that we are working on the 2025 line&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/05\/vierodecoratives-corteccia-wall-decorative-effect-details-1024x683.jpg\" alt=\"vierodecoratives corteccia wall decorative effect details\" class=\"wp-image-2704\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/05\/vierodecoratives-corteccia-wall-decorative-effect-details-1024x683.jpg 1024w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/05\/vierodecoratives-corteccia-wall-decorative-effect-details-300x200.jpg 300w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/05\/vierodecoratives-corteccia-wall-decorative-effect-details-768x512.jpg 768w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/05\/vierodecoratives-corteccia-wall-decorative-effect-details-700x467.jpg 700w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/05\/vierodecoratives-corteccia-wall-decorative-effect-details.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Corteccia, Bolgheri, Made in Tuscany Collection<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The importance of the design phase for walls full of sentiment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018The design phase of this collection,\u2019 explains Fabrizio Da Prato, master decorator of Viero Decoratives and contemporary artist who closely followed the Made in Tuscany collection, \u2018was particularly important. It required extensive theoretical and field research. The great challenge from a design point of view was to visit places, discover traditions, find ancient stories, observe landscapes, be fascinated by details, select the material, and then think about how this material could, in turn, be transformed into a decorative finish, able to adapt to the environments of those who live even on the other side of the world. Behind this collection there was a lot of study of the land and a lot of heart: many attempts, techniques, materials, tools, and products harmonized to create precisely those specific finishes, inspired stylistically by the themes of marble, metals, culinary traditions, and cultivated landscape.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006-1024x576.jpg\" alt=\"\" class=\"wp-image-4367\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006-1024x576.jpg 1024w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006-300x169.jpg 300w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006-768x432.jpg 768w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006-1536x864.jpg 1536w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006-700x394.jpg 700w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006-539x303.jpg 539w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2023\/12\/IMG-20230317-WA0006.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Under the supervision of<strong> Fabrizio Da Prato<\/strong>, Viero Decoratives designed and produced a mural for Azienda Imperiale, in Bolgheri  <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mix and play, for unique and original finishes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Made in Tuscany has been a very challenging collection full of experimentation; it highlighted the creative potential of our Viero Decoratives products, their ease of use, and the possibility of creating unique and customized effects through the mix and play technique, that is, combining different products. \u2018These are paints and materials,\u2019 said Da Prato, \u2018suitable not only for building purposes (such as creating a classic finish) but also for creating new, personal, and unique decorations. The ease of use and the moldability of some materials allow for free expression of creativity, playing with textures, colours, consistencies, etc.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"677\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/FREGIO-D-ARTE.jpg\" alt=\"\" class=\"wp-image-5594\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/FREGIO-D-ARTE.jpg 609w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/FREGIO-D-ARTE-270x300.jpg 270w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><figcaption class=\"wp-element-caption\">Fregio d&#8217;Arte<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Walls like works of art with signature pieces designed by Fabrizio Da Prato<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, some especially precious finishes from the \u2018Made in Tuscany\u2019 collection embody this concept of a unique signature wall, among which, \u2018<a href=\"https:\/\/staging.vierodecoratives.com\/effetti\/fregio-darte-made-with-marmorin-extra\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/effetti\/fregio-darte-made-with-marmorin-extra\/\">Fregio d\u2019Arte<\/a>\u2019 from the \u2018Petra Apuana\u2019 line. \u2018Made with<a href=\"https:\/\/staging.vierodecoratives.com\/products\/marmorin-extra\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/products\/marmorin-extra\/\"> Marmorin Extra<\/a>, a plaster made of marble and lime powders highly appreciated since Roman times,\u2019 said Da Prato, \u2018it is inspired by the decorative richness of classical friezes and inlays abundantly found in the ancient churches and noble palaces of Tuscany.\u2019 It is a decoration created freehand, made possible by the underlying design idea and the creative skill of the decorator, who exploited the potential of a flexible and versatile material like marmorino.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"676\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/FOLIAGEDAUTORE_155x200-copia.jpg\" alt=\"\" class=\"wp-image-5590\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/FOLIAGEDAUTORE_155x200-copia.jpg 524w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/FOLIAGEDAUTORE_155x200-copia-233x300.jpg 233w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><figcaption class=\"wp-element-caption\">Foliage d&#8217;Autore, <br>detail<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also noteworthy is \u2018<a href=\"https:\/\/staging.vierodecoratives.com\/effetti\/foliage-dautore-made-with-e-brezza-silk-and-viero-vel\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/effetti\/foliage-dautore-made-with-e-brezza-silk-and-viero-vel\/\">Foliage d\u2019Autore<\/a>\u2019, a precious freehand decoration conceived as a refined piece of high artistic craftsmanship, created by mixing mortars and acrylic-based decorative paints. \u2018These two creations,\u2019 explained Da Prato, \u2018more than two mural decorations to be replicated, aim to be a demonstration of the potential of the materials and at the same time an encouragement to come up with new ones. The message that we want to convey through \u2018Made in Tuscany\u2019 is that by using the variety of Viero Decoratives products, you can experiment a lot to create something unique and original. In this case we were inspired by Tuscany, but in reality, any of <a href=\"https:\/\/staging.vierodecoratives.com\/distribution-network\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/distribution-network\/\">our decorator partners from all over the world <\/a>can do the same, drawing inspiration from their own land or a particular theme.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-1024x1024.jpg\" alt=\"\" class=\"wp-image-5587\" srcset=\"https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-1024x1024.jpg 1024w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-300x300.jpg 300w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-150x150.jpg 150w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-768x768.jpg 768w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-570x570.jpg 570w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-500x500.jpg 500w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-1000x1000.jpg 1000w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia-700x700.jpg 700w, https:\/\/staging.vierodecoratives.com\/wp-content\/uploads\/2024\/07\/foliage_final-copia.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Foliage d&#8217;Autore<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Want to discover more about Made in Tuscany? Contact us or join the Viero Academy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to learn more about the various decorative finishes of Made in Tuscany, <a href=\"https:\/\/staging.vierodecoratives.com\/contacts\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/contacts\/\">contact us<\/a> or, if you are one of our partners, ask for information to <a href=\"https:\/\/staging.vierodecoratives.com\/viero-academy\/\" data-type=\"link\" data-id=\"https:\/\/staging.vierodecoratives.com\/viero-academy\/\">follow our training directly in Tuscany<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Fabrizio Da Prato discover the behind the scenes of the &#8222;Made in Tuscany&#8220; collection of decorative wall finishes. Read the article!<\/p>\n","protected":false},"author":6,"featured_media":3858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[254,253,116,255,256,65],"class_list":["post-5581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-and-trends","tag-bolgheri-collection","tag-fabrizio-da-prato","tag-made-in-tuscany","tag-petra-apuana-collection","tag-terre-etrusche-collection","tag-viero-decoratives"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/posts\/5581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/comments?post=5581"}],"version-history":[{"count":13,"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/posts\/5581\/revisions"}],"predecessor-version":[{"id":5606,"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/posts\/5581\/revisions\/5606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/media\/3858"}],"wp:attachment":[{"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/media?parent=5581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/categories?post=5581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.vierodecoratives.com\/de\/wp-json\/wp\/v2\/tags?post=5581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}